Indofood Update

Where as we know that Indofood one of the oldest brand in Indonesia that still exist in market & still be the favorite of consumer's goods.

Well, as they are trying to maintain themselves in growing phase, they must do or keep doing improvement. While they are focusing on processed-food production in 2010, as they are exist but not grown yet. The total potential market is around Rp1,500 trillion, which is a very large amount that they are eyeing. As Rp200 trillion is from cigarette sector. For food & beverages has been covered only around Rp300 trillion. So the total prospect in this industry is around Rp1000 trillion, which has been eyed by them.

As there are 85 million of youngster with high-mobility, of course they need instant processed-food that they will leave old way of cooking. Thus, people need efficiency for the mobility. As it's predicted by the CEO of Indofood that this sector will grow around 10% in 2010, then it means that INDF will also follow to grow as it is one of the sector player. As we know that INDF was only focusing on dehydrated foods & some beverages. And they are going to expand their market by entering this processed-food sector.

Almost all processed food will be covered by INDF soon, from kitchen needs to dining room foods. INDF will expand to canned food & frozen food, even they are still doubt about the frozen one to be produced soon. As they are growing together with the GDP, but they are targeting to grow double or even triple or more if possible. It's predicted that the next 5 years, the processed-foods industry will grow significantly as the mobility is going to be much higher.

Technically, it's not in good position, you can wait for days after it is in good buy point, then you can enter a bit.

Happy Investing^^

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